The Federal Communications Commission on Monday proposed sweeping new rules for Internet service providers to protect their customers against the abusive practices of service providers like AT&T, Comcast and Verizon.
The rules are designed to limit the use of “carriage service intermediacy,” or “CSP,” by internet service providers and could make it harder for those companies to avoid responsibility for their customers’ personal information.
Carriage service intermediary services: The commission proposed a number of new requirements, including requiring service providers with more than 100,000 subscribers to disclose the identities of their intermediaries to their customers, as well as requiring them to disclose how many customers have been harmed by them.
The proposals would also ban carriage service providers from using deceptive advertising to force customers to use their services.
The commission is also looking into how ISPs could use their platform to sell advertising to customers.
The proposal is intended to curb the use and abuse of “custodial data,” which refers to a user’s data that is shared with third parties, including advertisers, social networks and content providers.
The agency also said it is seeking information from service providers about how many people have been hurt by CSPs and whether there is any evidence that such abuses are widespread.
“We are also working with the Federal Trade Commission to investigate potential conflicts of interest between CSP providers and the content providers that provide their services,” FCC Chairman Tom Wheeler said in a statement.
Service providers are required to disclose to their users, their customers and advertisers the identities and other information they hold about consumers.
The FCC’s proposal, which is in the works for a year, is a response to the complaints by consumer groups, which say that providers like Verizon and AT&s claim the right to sell consumers’ personal data without consent or disclosure.
The complaints come after the FCC last year ruled that AT&ams data-collection practices violated the law.
AT&ts claims that it will have the power to block certain websites and apps that it deems inappropriate for customers.
AT&s own mobile site has also been a target of online activism, as a result of its practice of blocking some users from accessing certain content.